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Saturday, March 29, 2014

What Happened to this Blog? (Computer Consulting Kit Preview Blog)

This Computer Consulting Kit Preview Blog hasn't been updated in quite some time...OK years!

If you like what was published over here, you'll love the Small Business Computer Consulting Blog as well as its companion SP Home Run Weekly Update Newsletter.

Thanks for your continued support!

Tuesday, October 20, 2009

Computer Consulting Kit Home Study Course Sample Template Video Excerpt

Checking out the Computer Consulting Kit Home Study Course? This brief sample video excerpt on the Software Review Template for Client/Server Application helps you position yourself as Virtual CIO. Then learn more sample proven tips from the Computer Consulting Kit Home Study Course now at

Wednesday, June 17, 2009

Start Your Own Computer Repair Business

As you start your own computer repair business in the small business arena, you might think you need to spend a lot of time learning “sexy” networking product platforms, impressing clients with buzzwords and seducing them with the latest and greatest technologies.

In reality, many businesses you will serve – especially those with less than 25 PC’s – will have extremely modest networking needs that can be met with easy-to-install, relatively inexpensive and highly mature technologies. You can profit from repairing and maintaining simple networks, both before and after the initial installation. There are very easy steps you can take to keep your clients’ systems up and running through long-term, proactive repair and maintenance agreements.

The following 3 tips can help you build strong relationships with steady clients as you start your own computer repair business by providing simple, high-margin maintenance services.

1. Prune the Weeds on the Server. Without internal IT staff, the shared folders on your clients’ servers can get pretty disorganized, bloated and inefficient in as little as a few weeks. If you take an active role as network manager and go beyond just basic repair services, you can help your clients get off to a strong start by instilling specific best practices. Encourage your clients to help you tackle disorganized file server shared folders by appointing one person in charge of server folder structure and file-naming conventions. While implementing a LAN can help your clients’ scale up their personal productivity to company-wide productivity, once there are folders being shared on a centralized file server, things get pretty complicated. Encourage your clients not to just let anyone put anything in the computer “filing cabinet” and follow a uniform structure.

2. Assign Organizational Responsibilities to Your Clients. As you start your own computer repair business, you need to make sure your clients appoint an “owner” of each shared file folder and that this person has four key responsibilities: designing and maintaining an orderly set of folders and sub-folders; monitoring storage space use (checking the MBs and GBs) in conjunction with any quota or storage management tools that you’ve already trained them to use; purging and archiving obsolete folders and files; setting up and enforcing file-naming conventions everyone can follow easily. This job is usually a good fit for a department manager, supervisor or team leader. No matter what, make sure your clients choose someone that is very well-organized and detail-oriented … even if this person is not the most computer literate.

3. Stay Proactive as You Start Your Own Computer Repair Business. You must be proactive about providing services to your clients, no matter which repair services or maintenance services you provide. A few times a year, follow-up with some informal client training on procedures for helping your clients stay organized. And be sure to review the condition of the server shared folders with the internal guru and those in charge of folders.

In this brief article, we outlined 3 tips to help you keep repair services to your clients simple and effective, while still adding tremendous value to your clients' networks. Learn more ways to start your own computer repair business and attract great, steady, high-paying clients now at the attached link.

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Sunday, May 17, 2009

Data Cabling Companies Partnering Strategies

Most data cabling companies face a choice of two distinctly different business development paths.

Some spend most of their marketing, sales, and business development resources pursuing large major bid opportunities with Fortune 1000 enterprises and government entities.

Other data cabling companies do a lot more in the small business space, where installations typically involve networks of anywhere from 10-100 nodes.

However it can be very difficult to profitably market to customers that really only need your services once… with perhaps some small add-on work a few years down the road.

This is because your customer acquisition costs can be quite high relative to the rather limited size of the job.

Think about it…. How much can you really afford to spend on marketing, sales and business development expenses when the upside potential of the projects is say $1,000 - $5,000?

That’s why for many data cabling companies that want to service small businesses, it makes more sense to partner with those technology providers that already have existing relationships with small business owners and managers.

How can you go about finding these movers and shakers that can not only drastically cut the length of your sales cycle, but also provide predictability and stability through constant referrals?

Consider these 5 ways to locate like-minded technology providers that are eager to work with data cabling companies like yours.

1. Look for Those Small Business Tech Providers that Don’t Do Cabling In-House. At the risk of stating the obvious, make sure those VARs, consultants, solution providers, MSPs, and integrators that you choose to partner with are complimentary to your core cabling skills, and not a direct or indirect competitor.

2. Check Out B2B Networking Events. Generally those technology providers that get involved with chamber of commerce organizations, lead sharing groups, and local expos are pretty receptive to building their businesses up on a variety of fronts.

3. Go Where Techies Hang Out. Often-overlooked, IT user groups can be a great way to network both with potential partners and those that routinely subcontract work to data cabling companies like yours.

4. Keep Your Ears Open at Training Events. Ever been to a reseller or channel partner event from an IT giant like Microsoft or Cisco? These confabs are often bursting at the seams with those technology providers eager for opportunity. The key thing… network with those who don’t fulfill the needs that you do.

5. Ask Your Accountant or Attorney to Facilitate Introductions. Chances are, your trusted business advisors like your accountant or attorney have clients that are VARs, consultants, solution providers, MSPs, and integrators. So don’t be shy about letting your trusted business advisors know that you’d appreciate any relevant, appropriate matchmaking. After all, you do already have one important thing in common… you’ve selected the same trusted business advisor.

Most data cabling companies are either excellent marketers or destined to starve themselves out of business. This can be an especially daunting challenge if you work primarily with small businesses. In this short article, we looked at 5 simple, proven, powerful strategies for leveraging the existing relationships of other technology providers to get an instant foot in the door. To learn more about how data cabling companies can attract more steady, high-paying clients, go sign-up for the free tips now at the attached link.

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Thursday, April 16, 2009

I.T. Contract Work and How the Rules of Engagement Have Changed

If you are looking for I.T. contract work you might be running into some challenges when it comes to finding viable clients. Why is this happening?

In recent years, the rules of standard I.T. contract work have changed dramatically. You can’t just slide by on being a highly-talented I.T. consultant anymore. You have to be proactive about looking for new client projects and opportunities. In this highly-challenging business environment, finding great clients is getting tougher and tougher. And unfortunately without paying clients, you really can’t build a business or a career.

Let's look at 3 ways to take charge of your IT career, so you can build stable sources of project revenue and more long-term relationships.

1. Make Finding New Clients a Priority. Finding new long-term clients should be a top priority. In times like now especially, you can longer afford to back-burner marketing and promotion. Are you prepared to not only survive, but also thrive in the coming months and years? Stop procrastinating and get to work building relationships with both peers and potential clients. This way, you can sidestep unpredictable I.T. contract work and move towards more steady, stable projects.

2. Plant the Seeds for Your Future Business Development Activities. To be a great I.T. provider, you need to focus on real ways to grow your business. This means you must engage in activities like networking and targeted marketing and stop spending all your time learning about gadgets or racking up large numbers of certifications. Success with I.T. contract work is largely about building and maintaining long term relationships.

3. Know which Goals Help You Succeed in I.T. Contract Work. In order to build a successful business based on strong relationships with steady clients, you'll need to start making a dent on getting more word-of-mouth referrals from contacts, customers and clients; looking for revenue opportunities that surround you as you do business; preparing targeted marketing materials that will boost the number of prospects you convert into lucrative clients; uncovering your prospects’ biggest problems and showing how you can solve them in sales calls, and leaving your competitors in the dust by providing stellar customer service that builds tremendous client loyalty.

In this short article, we talked about 3 tips to help you get the most out of I.T. contract work opportunities. Learn more about how you can get great, steady, high-paying projects and I.T. contract work now at the attached link.

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Monday, March 30, 2009

IT Maintenance Agreement Tips for Smart Computer Consultants

Does your computer consulting firm currently offer an IT maintenance agreement option for long-term clients? If not, you’re missing out on a huge opportunity to build great relationships with steady, high-paying clients. Plus done right, these offerings grow the annual revenue base of your company, so it can last well into the future.

Many computer consultants fail to understand the importance of why you want every client to be on some kind of an on-going IT maintenance agreement. A long-term agreement helps your clients, because it gives them peace of mind... peace of mind of knowing that someone is keeping their systems running all the time, solving their big IT business problems, and making their companies more efficient and productive. But what’s really in it for you?

Here are 5 big reasons why you should focus all your business growth efforts on IT maintenance agreement clients.

1. Stability for You and Your Business. An official consultant-client agreement gives you a stable foundation on which to grow your business. Even just a few clients on long-term maintenance contracts give you great results and helps you to know that you can expect a certain amount of minimum service revenue each and every month.

2. Predictability. What’s more predictable and comforting for you as a computer consultant than knowing which clients will be paying the bills, when they will be paying them, and exactly how much they will be paying? You can’t get the same kind of predictability in computer consulting from pay-as-you-go customers and one-shot deals that you can get from those that sign on-going agreements.

3. Regularity. When you have IT maintenance agreements in place, you get clients that see you on a regular basis. This way, you can develop deep and trusting relationships with people that can be a joy to work with. Plus regular clients on IT maintenance agreements allow you to put your skills to good use.

4. Confidence So You Can Grow Your Business. Once you add on-going agreements to your business model and see the results in the form of regular, recurring revenue and strong client-consultant relationships, you will feel that final push to go grow your business confidently.

5. Immediate, Obvious Prioritization of Services. If you currently find yourself wondering how to decide which of your clients deserves premium services, wonder no more. With a well-developed IT maintenance agreement, you know which clients are truly on your side and in a relationship with you long term. And these loyal clients are the ones that will get your attention when you have several customers pulling you in many directions at once.

In this brief article, we looked at 5 big reasons why you need to add an IT maintenance agreement program to your business. Learn more about how you can attract great, steady, high-paying clients with a well-planned IT maintenance agreement now at the attached link.

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Thursday, March 26, 2009

IT Marketing Ideas that Attract More Great Clients

Are you looking for some IT marketing ideas to help you really get noticed by potential clients? Perhaps you should start looking beyond all the generalist tasks you are doing as a trusted technology provider for your clients … and start positioning yourself as a real IT specialist.

Why? Well, the truth is you don’t need that much industry experience to position yourself as an IT specialist. But specialization can make an enormous difference in your marketing results, your hourly billing rates, your sales call closing rates, and your clients' lifetime value.

Of course, there are a lot of IT marketing ideas that can help you position yourself as an IT specialist. But the key is identifying something you enjoy doing that many small business owners in your area need. Finding a specialty helps ensure you won’t just look like everyone else providing technology services.

Consider the following 5 IT marketing ideas to help you attract and retain great clients for your business.

1. Be Choosy with Your Clients. If you are like many others in the small business IT consulting field, you are probably doing everything for your clients, including tasks like network design, procurement, project management, dealing with phone companies, Web hosts and ISPs, deciding what to buy and inspecting it when it comes in, and doing configuration, testing, integration, customization, training and troubleshooting. Wow, that's a lot of hats to wear! Your Virtual CIO role as the person that does everything certainly makes you a generalist in some respects. But who says you have to be a generalist for everyone under the sun? IT marketing ideas that really work involve you being all things to only some of the people in a particular niche. You provide true IT consulting solutions and show your clients that the buck stops with you. You become accountable for everything your clients need. But most importantly, you must limit the scope of the kind of clients you pursue, usually by industry niche.

2. As an IT Specialist, You Can Market More Cost-Effectively to Your Niche. Marketing to a niche is actually easier and a lot more affordable than virtually any other IT marketing ideas. You will know exactly where to advertise when it comes to trade publications. You will be able to stop wasting time and money on generic ads in the newspaper, phone book or on the radio. When you understand your specialty and the needs of your niche, you will be able to come up with a marketing message that speaks directly to your target audience and really resonates. All of a sudden you become very valuable to potential clients and find yourself getting a warm response to your sales letters, postcards and any seminars you give.

3. Picking a Specialty Niche Doesn’t Always Require Extensive Experience. Finding your specialty and your niche can be as simple as having two or three clients, in the same or similar industries, who you’ve been working with for a year or two. Perhaps you’ve been doing a project such as migrating an antiquated MS-DOS-based industry-specific application to a 32-bit or to a Web-based application. As you go along, you may get to know a specific applications through work with a client or two. Now that you know that specific application, you most likely stand out from other consulting firms that those that use this industry-specific application could call.

4. Size Up the Market Size When You Think About Your Specialty Niche. One of the best and most important IT marketing ideas is to make sure you do your homework before you decide who you are going to serve. As an IT specialist, sometimes you will have to turn away potential clients, which may be counter-intuitive to the idea of growing your business. However, you are not really turning away any really viable clients. Instead you are making room for, almost like a kind of de-cluttering of your client list, and honing in on a segment that will be a good fit for your solutions and bring you a good source of high-margin, long-term, steady service revenue.

5. Develop a Marketing Message that Fits Your Specialty. Don’t try to speak to the masses with your marketing materials. You can’t possibly create a message that will resonate with everyone. And if you do, you will find yourself competing on price and reduced to a commodity. A well-defined specialty helps others know exactly what you do and for whom you do it. Plus focusing in on a well-defined niche avoids those prospects that would just call 30 companies they found in the phone book, looking for the lowest, dirt-cheap price.

In this article, we discussed 5 IT marketing ideas to help you become a specialist, so you can attract more great new clients. Learn more about how you can attract great, steady, high-paying clients with more proven IT marketing ideas now at the attached link.

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Saturday, March 14, 2009

Computer Business Name Ideas for Small Business Virtual CIO's

Are you trying to come up with a strong computer business name? If you are having trouble landing on that perfect way to brand yourself, think about one of the most critical concepts of running a successful computer business... your role as a Virtual CIO for your clients.

When you build your entire business around being a Virtual CIO for local companies, you get the advantage of working on end-to-end solutions that need to be maintained and expanded on over time. And when your company name reflects this concept, you help build a brand for yourself that attracts steady, high-paying clients that recognize the importance of computers to running successful businesses and will need you for many years to come.

The following 4 tips will help you understand your role as a Virtual CIO, so you can decide on an effective computer business name that reflects your unique expertise and attracts the best small business clients.

1. Know What CIO Means. If you are going to choose a computer business name based on the idea of the CIO, you of course will have to understand what this concept means. In a medium-sized or enterprise-sized company, you will almost always find a CIO or chief information officer on payroll. Although this person is not generally as important as a CEO, a CIO is still a trusted business manager, trusted for his/her extensive expertise in technology. Because you are working with small business clients that have a lot of IT challenges but are too small to have a full-time CIO on payroll in most cases, you become a Virtual CIO for your clients. You may wish to reflect this concept in your computer business name, so you immediately communicate the problem you solve for your clients.

2. A Virtual CIO-Related Computer Business Name Helps Position Your Firm in the Marketplace. You can’t make the Virtual CIO concept an afterthought when you are coming up with your full brand, including your name, logo and business plan. Why? Because how you position you and your company makes an enormous difference on the hourly billing rates you can command with your clients. A strong name based on your mission to provide end-to-end business solutions should convey that you are an expert and the only rational choice for your target small business prospects.

3. Be Prepared to Deliver the Goods as Virtual CIO. If your company had complicated financial needs that included expanding payroll, looming strategic acquisitions or expanding to a different business model, would you feel more comfortable getting advice from a freelance bookkeeper, a freelance accountant, a freelance CPA, or a freelance Virtual CFO? Of course, you would want someone that is an expert in more than just one area of finances and could give you the total package. The same thing applies with your small business clients and the whole Virtual CIO concept, which is why you need to build your computer business name around it. A small business that has a need for things like a high-end database management application, a mission-critical point of sale network, a highly-visible e-commerce site, regulatory IT requirements, and a need to integrate the systems of a recently acquired competitor needs you to be that end-to-end, one-stop solution.

4. Being the Virtual CIO Self-Selects the Best Small Business Clients. When you brand yourself as a Virtual CIO, you help create a decisive strategy for targeting and qualifying small business prospects. A name based on the Virtual CIO concept helps you show you want to be involved with your clients at high strategic levels. It also pretty much guarantees that you will work on projects with very measurable business results and ROI and command the highest hourly billing rates in your area for your services. When your name reflects the idea of truly sophisticated technology solutions, you help build a client roster primarily with those small businesses that need to retain your high-end, premium Virtual CIO services, vs. plain, ordinary break-fix repair and systems integration with no long-term potential.

In this brief article we discussed 4 tips to help you understand why you need to choose a computer business name that supports the whole Virtual CIO concept. Learn more about how you can attract great, steady, high-paying clients with an effective, highly-compelling computer business name now at the attached link.

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Saturday, February 21, 2009

Computer Company Tips for Overcoming Sales Objections

When you’re approaching your computer company clients with network upgrade proposals, often they will dwell on cost. They don’t think about the great cost to them of failing to invest in a network: lost employee productivity; downtime when they don’t think about fault tolerance and additional service costs from computer consultants when dead-end or impossible-to-support solutions are chosen just because they are cheap.

No matter how great you are at explaining your solutions to prospects, customers, and clients, inevitably some sales objections will crop up before you can get authorization to proceed. One minor concern can derail a whole sale, which is why you need to know how to overcome objections so you can close the deal on big network installations.

Use these 3 strategies to overcome common computer company sales objections, so you can be less emotional and defensive, and better prepared when you are trying to turn non-paying prospects into paying customers and clients.

1. Overcome Apathy. Apathy is a formidable force in the sales process. If small business decision makers have an apathetic outlook toward implementing a network, they might take weeks, months or even years before they feel a sense of urgency about your proposed network. Maybe these small business owners don’t see any problem with their peer-to-peer network. Luckily for you, sometimes all it takes is just one little disaster for those who are apathetic to see the light. Maybe a person working on the PC acting as a server accidentally hits the reset button with his/her knee, or maybe the server inadvertently performs an unannounced shutdown and restart due to a software setup issue. Situations that cause catastrophic data loss or interrupted business can be great ways to combat apathy. Suddenly a small business owner will be very receptive to your suggestions and solutions. You can also overcome apathy by discussing your prospect’s or client’s competition (without naming names), citing examples of those you are working with that are buying into more sophisticated computer solutions and changing the landscape of the industry.

2. Overcome Unrealistic Expectations. You may not think there is such a thing as a prospect being too enthusiastic about jumping headfirst into a major IT project, especially if you are a new computer company owner. However, too much enthusiasm can be dangerous. Succumbing to hype is essentially the exact opposite of succumbing to apathy. Be careful to manage client expectations regarding undue optimism … as soon as possible. As an example, maybe a small business owner returns from a trade show with a glossy brochure for an industry-specific application and is incredibly excited, seeing it as the next big thing. While the small business owner may have been really impressed by the demo at the trade show, you need to overcome the hype surrounding the application and save your client from making huge investments in anything that will not be best for his/her business. Part of your responsibility as a computer company owner and outsourced Virtual CIO is to make sure your clients don’t squander scarce IT budgetary resources on ill-advised solutions that fail to deliver as advertised.

3. Overcome Denial. A big question you might get from prospects, customers, and clients, when you’re trying to sell a major project is, “Why do I need something as big and powerful as the system you’re recommending? We’re just a seven-person company and our network works great … most of the time …” Also popular is, “My staff has been with me for years, is very careful about sensitive data and I trust them completely,” as well as “It could never happen to me!” The truth is, in order to overcome denial, you have to sell fear. Be ready to tell horror stories about catastrophic data loss, employee betrayal and other security disasters. Small business owners rarely think about issues like IT security until it’s already too late. You need to get small business prospects, customers, and clients thinking about sensitive files such as credit card numbers, social security numbers, trade secrets, payroll data and annual employee reviews. You need to get them thinking about the big picture and why your solutions will help protect them, so they can understand the pieces of their business that are at risk, and what you can do about this risk. This helps you overcome the “it could never happen to me” denial.

While you will encounter more than just apathy, unrealistic expectations and denial when it comes to small business sales objections, those are three big obstacles you need to be prepared to confront and overcome. In this article we talked about 3 tips to help you overcome computer company sales objections. Learn more about how you can attract great, steady, high-paying clients to your computer company now at the attached link.

Friday, January 09, 2009

IT Service Level Agreement Tips for Getting Great Clients

Do you want to offer an IT service level agreement to your clients, but you don't know where to start?

If you are a small business computer consultant, your most profitable clients will be those on service agreements. Besides knowing your own skills and being qualified to solve important business problems, you need to look carefully at the size and type of companies you intend to serve.

How can you plan your IT service level agreement, so you get more steady, high-paying clients? The following 3 tips can help you build a profitable service agreement business.

  1. Choose the Right-Sized Businesses to Target with Your IT Service Level Agreement. When you are just starting your service agreement business, start small. Start with a client size that you can approach comfortably. This will probably be a business in the 10-50 systems range with one or two servers. They will typically not have wide area network connections and will have basic needs when it comes to business software applications. When you start by targeting smaller small businesses, you can set the stage for larger small business clients.

  2. Keep Up Communication with Clients. In order to develop successful IT service level agreement relationships, you need to remain in constant contact with your valuable clients. Keeping communication lines open through e-mails, phone calls, or drop-ins will help you manage client expectations. If the service agreement is set up properly, you and your technical staff will be at each client site at least once or twice per month. Staying in touch on a regular basis is extremely important if you want to build quality client relationships, and manage and even exceed client expectations.

  3. Surveys Can Help You Evaluate Your Progress. Send surveys out to prospects, customers, and clients as a part of your plan for a profitable IT service level agreement package. Surveys, particularly with clients, work best when sent a couple months before you are ready for contract renewals. You can adapt that schedule to twice per year or even quarterly for more interim feedback. Surveys can be informal, but you need to make sure you keep asking for feedback on a regular basis.
In this article, we looked at 3 tips for building relationships with a compelling IT service level agreement program. Learn more about how you can attract great, steady, high-paying clients with your IT service level agreement now at the attached link

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Saturday, December 20, 2008

Software Reseller Tips for Growing a Stable Business

Are you a computer consultant that breaks out in hives when you think about being a software reseller?

You might be confusing the low-margin sales of desktop PC’s, notebooks, or servers with actually integrating software and other products into comprehensive business solutions for small businesses. If you plan carefully, you can profit from your clients’ need for full-service support from their software reseller.

The following 3 tips can help you learn how to incorporate being a software reseller into your more profitable IT services business and attract great clients.

1. Embrace Your Role as a Technology Influencer. An IT consultant that also acts as a software reseller knows that smart selection of products can make installation, support, troubleshooting and upgrading work a breeze. Choosing the right software for systems can dramatically boost system reliability, which helps keep your valued clients happy. If you rely on someone else to choose software, you increase the chances of your solutions being less effective. When software acts up or is incompatible with existing hardware, clients get really frustrated and might actually end up blaming you for problems. As a software reseller, you can enhance the overall solution you bring to clients and give them a single point of contact. This in turn eliminates frustration and nurtures trusting, long-term relationships.

2. Pay Attention to New Advances in Technology … But Be Wary! There will always be new software and hardware on the horizon, but that doesn’t mean you have to jump to incorporate all of it into your small business clients’ solutions just because you want to stay up to date. A successful small business software reseller keeps an eye on new products for clients, but is always mindful of overall solutions and what will work best and most cost effectively. You can’t let your love for new gadgets and bleeding-edge technology get in the way of responding to client needs.

3. Know Where the Real Profit Opportunities Are for a Software Reseller. IT consultants do have a big opportunity for profit from software sales, but often not in the actual profit margins of the software applications themselves. Software resellers are successful when they act as their clients’ primary technology influencers. If you are going to add software sales to your repertoire, you need to not think of yourself as a purveyor of products, but rather as a professional that will recommend what to buy based on end-to-end small business solutions.

In this short article, we looked at 3 tips to help you profit from being a software reseller and build a steady client base. Learn more about how you can get great, steady, high-paying clients as a software reseller now at the attached link.

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Wednesday, November 12, 2008

Computer Business Names that Attract Great Clients

Many technology professionals starting their own businesses underestimate the sheer power of computer business names, as a marketing tool for more easily selling IT services to steady, high-paying clients.

Choosing the right name for your company can be challenging and must be well thought out before you open for business. There are many factors to consider as you are thinking through computer business names. To target the best, steady high-paying clients, your marketing materials and branding must communicate exactly what you do to solve small business technology problems.

Use the following 4 tips to decide on an appropriate computer business name that showcases your unique value proposition and target client base.

1. Think About Your Specialty and Niche Market. Do you have a specialty? Perhaps you are an expert at accounting or medical software. If so, you can use this specialized knowledge to your advantage when building your company's identity. Also think about how your specialty relates to any niche market. Your proficiency with accounting software or experience working with accountants in a previous job might lead to you marketing yourself as an expert in that particular industry. If you choose a specialty and niche, make sure your name reflects this to attract the clients that will most benefit from your services. For example, you can add the term “accounting solutions” or a similar phrase to your computer business name.

2. Consider Your Location. Often your location can be a real benefit to prospects, customers and clients. When you are geographically close to your small business clients, they know they can count on you for important benefits such as faster response time, service guarantees, and a more competitive rate structure. As you are thinking through computer business names, seriously consider adding location to better communicate your identity and the strength of your services. This also helps to pre-qualify your potential clients. As an example, computer business names such as “[Your City or Your Region] Technology Solutions” will let your prospects know more about you and who you serve than simply “Technology Solutions.”

3. Keep Your Computer Business Name Short and Descriptive. When you are thinking about names, remember to make your company name short and descriptive. To get maximum impact with marketing materials and make yourself memorable to prospects, you should choose a name that can be easily made into a domain name for your Web site and become part of your e-mail address. That way when prospects are trying to get in touch they only have one thing to remember.

4. Make Sure Your Computer Business Name is Unique... At Least Locally! In most cases, a simple fictitious name search for similarly- or identically-named business entities or DBA's in your city, county, or state/province is adequate. However to truly cover all bases, or if you have national (or even global) aspirations, consult with a qualified legal expert on trademarks and servicemarks. This will usually be an intellectual property attorney or solicitor.

In this article we talked about 4 critical tips that can help you think through different computer business names. Learn more about how you can get great, steady, high-paying clients and find the best computer business names now at

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Friday, October 31, 2008

Service Contract Clients Protect Your Company's Future

While most IT consulting companies would like to have a very stable, steady client base, very few IT consulting businesses have solid, compelling service contract offerings that lure in their customers and clients effectively and consistently. How does your firm measure up?

Is every prospect, customer, and client of your IT consulting business moving towards a service contract?

And, do you have a marketing plan that effectively and consistently seduces your customers and clients with irresistible, must-have service contract benefits?

If your answer to either of these questions is “No,” you really need to work on your service contract offering ASAP and know what it is all about before you start delivering services to long-term clients.

The following 3 steps can help you build a strong service contract package, that will keep your clients happy, and help you build predictable, recurring service revenue for your own IT consulting business.

1. Plan Ahead. The best way to build your confidence as an IT professional at any stage of your business is to make sure you always plan ahead. As you are planning and strengthening your support contract package, take stock of what you can do today and make a skills inventory list. Then look at what your competitors are doing and figure out where the skills gaps are. Which of your services would be most useful to small businesses with client/server networks? What are your competitors offering in terms of services and solutions? Once you determine the answers to these critical questions, you can start to make a plan of attack. Work on delivering irresistible, must-have service contract benefits, that no one else can offer. This way, your target prospects will have an easy-choice when they pick you to fulfill their long-term IT needs.

2. Don't Worry About Certifications. Remember, most small businesses are a few years behind the technology adoption curve. They are typically “non-technical” and more often than not focus on business problems rather than the technology that bolsters their infrastructure. Your job, through ongoing client service contract arrangements, is to translate their technology needs into easy-to-use, dependable, and scalable business solutions with strong, positive return on investment (ROI). With that in mind, don’t obsess over keeping up-to-date on the latest software versions the moment they come out, because your clients are most likely still working with older platforms. Any skills gaps can usually be quickly remedied with qualified partners and subcontractors. All you will need in the small business arena is some basic certifications and a working knowledge of popular software and hardware. Most small business owners will not be able to differentiate between simple and advanced certifications. And those that can, will frown upon the idea that they might have to pay you more because you are too advanced to fulfill their more modest IT needs.

3. Remember that a Service Contract is What Makes Your Business Profitable for the Duration. You can’t really put your “all” into providing IT consulting services if you are constantly waiting for the phone to ring, or putting in a few hours here and there for non-committal customers and those in a panic over IT emergencies. If you really want to find the right types of clients that will buy into long-term hand-holding, oversight and the security of a real, outsourced IT department, you need to have a strong service contract offering with highly-compelling, must-have benefits. The ideal clients will expect you to take care of long-term projects and upgrades and be available to coordinate important aspects of building a network and a stable IT plan. When you have a well-defined service contract package, you give clients peace of mind and a reason to work with you long term. And in return, you will be paid regularly, which will help you build your much-needed recurring service revenue.

This short article introduced you to some of the more important considerations when packaging and marketing your service contract offering for your IT consulting business. To learn more about how you can get great steady, high-paying clients, go sign up for free proven Service Contract tips now at

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Tuesday, October 07, 2008

The Computer Consulting Kit Audio Training Program: Learn about the Course with the Quick Start Guide

Many computer consultants just like you have totally changed their way of thinking about their business – and enjoyed amazing changes in revenue and relationships with clients – thanks to their investment in the Computer Consulting Kit Home Study Course.

As part of your Computer Consulting Kit investment, you get amazing resources from the audio training program. The Quick Start Guide audio training program features TWO hours of detailed help navigating the information in the course.

The Quick Start Audio Training Program offers …

1. Advice on how to get the most out of your training investment as you familiarize yourself with the HUGE collection of powerful, field-tested, PROVEN small business computer consulting tools and resources.

2. An outline of how you can get the most impact from the time you invest studying up on the Computer Consulting Kit materials.

3. A jump-start overview of eight critical business development concepts so you can start using them right away and get ahead TODAY through training, even before you finish reading the first Module of the course.

4. A structured method for tracking your self-study progress so you can stay organized and use what you learn easily as part of your own business.

To learn more about how you can get this audio training program and make the decision to invest in the Computer Consulting Kit Home Study Course, visit the attached link.

Added By: Joshua Feinberg